Romanian Review of Social Sciences

Universitatea Nicolae Titulescu

INDEXED BY

GetInfo - German National Library of Science and Technology

WorldCat

WZB – Social Science Research Center (Berlin)

Index Copernicus

New Jour Catalog (Georgetown Library)

EBSCO

Address

185 Calea Vacaresti, Bucharest

PHONE

+ 40 21 330 90 32

FAX

+ 40 21 330 86 06

EMAIL

rrss@univnt.ro

ISSN

2284 - 547X

ISSN-L

2284 - 547X

EDITOR

Dan Velicu
Nicolae Titulescu University

CORPORATE REPUTATION, CONSUMER SATISFACTION AND LOYALTY

RRSS 2012 No.3 - Romanian Review of Social Sciences

  1. Authors:
      • Imran Ali, Abdul Khaliq Alvi , Rana Raffaqat Ali

  2. Keywords: Corporate reputation, consumer satisfaction, consumer loyalty, cellular industry, Pakistan

  3. Abstract:

    Research suggests that it takes five times more expenses to attract new customer than to retain existing consumer. The growing concern of corporations in today’s competitive environment is to retain consumers. As a result, plenty of researches have been conducted to identify the approaches to satisfy and retain consumers. The current study examines the affects of corporate reputation on consumer satisfaction and consumer loyalty. The primary data has been collected from the consumers of cellular industry in Pakistan. The rationale behind selecting respondents from cellular industry is the intense competition, which is enduring in the cellular companies of Pakistan. The study used SPSS and AMOS to analyze the data. The correlation analysis, regression analysis, reliability analysis and model fit index analysis has been used to test hypotheses and interpret some interesting results. The study found significantly positive associations of corporate reputation on consumer satisfaction and consumer loyalty. The study also found strongly positive affects of consumer satisfaction on consumer loyalty for the case of cellular industry of Pakistan. The study proposes some useful recommendations for policy makers in the area.  

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