Romanian Review of Social Sciences

Universitatea Nicolae Titulescu

INDEXED BY

GetInfo - German National Library of Science and Technology

WorldCat

WZB – Social Science Research Center (Berlin)

Index Copernicus

New Jour Catalog (Georgetown Library)

EBSCO

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185 Calea Vacaresti, Bucharest

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+ 40 21 330 90 32

FAX

+ 40 21 330 86 06

EMAIL

rrss@univnt.ro

ISSN

2284 - 547X

ISSN-L

2284 - 547X

EDITOR

Dan Velicu
Nicolae Titulescu University

INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON DEVELOPMENT OF CORPORATE REPUTATION AND CUSTOMER PURCHASE INTENTIONS

RRSS 2011 No.1 - Romanian Review of Social Sciences

  1. Authors:
      • Ali Imran

  2. Keywords: Corporate social responsibility, corporate reputation, customer purchase intentions, developing economy, structural equation model, Pakistan

  3. Abstract:
    The concept of corporate social responsibility (CSR) has gained wide consideration in academic field as well as in business world in recent years. Organizations are using CSR to develop competitive advantage and establish congenial relations with its stakeholders. Despite the popularity of CSR in the developed world, the potential benefits of CSR are less emphasized in the developing economies like Pakistan. This study examines the influence of CSR on development of corporate reputation and purchase intentions in the cellular industry of Pakistan. The data has been collected from the respondents regarding their perceptions about CSR actions and its influence on their reputation and customer purchase intentions. Structural equation modeling technique is used to analyze data and test hypotheses. The study found significantly positive influence of CSR on building corporate reputation of doing good and developing customer purchase intentions. The study provides useful recommendations for the policy makers in corporate world.

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