OPINION PIECE: A POINT OF VIEW ON THE KEY PERFORMANCE INDICATORS OF PROFITABILITY FOR ENTREPRENEURS
RRSS 2012 No.3 - Romanian Review of Social Sciences
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Authors:
• Camelia Cojocaru -
Keywords:
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Abstract:
Entrepreneurship and corporate life are usually seen as very different alternatives of reality. They operate with different theories and tools and seem to apply different management rules. Anyway, it seems that they are relating in many ways. As an example, the new concept of intrapreneurship is gaining new adepts within corporations, since they are appreciating flexibility and innovation more and more. On the other side, we should take into consideration the idea of using corporate ways of doing business in start-ups, too. Start-ups and small companies could learn to use modern management and controlling tools in order to increase their efficiency and profit.